LSU-S grad: Mobile website design important for businesses’ on-the-go users

Cade Cannon, a local LSU-Shreveport graduate, served as chief technical officer for Torsion Mobile to develop Mojaba, a Saas (Software as service) that allows clients to easily build smartphone-friendly websites for their businesses. (Henrietta Wildsmith/The Times)

Your business has a website, and that’s a start. But pull it up on a smartphone, and it may seem clunky and hard to use.

It’s a common problem. Google reports only 21 percent of its largest advertisers have websites suitable for mobile users, while mobile search queries grow 30 percent quarter over quarter — eight times faster than desktop searches. Industry analysts believe the mobile web will be larger than desktop Internet use by 2015.

Web applications revolutionized the way people access information on smartphones and other mobile devices. But they’re expensive to build, often platform specific and accessible only through app stores.

Increasingly important are websites optimized for mobile users. That means fast-loading, easy to navigate pages with pertinent information at the touch of a finger.

“Some businesses don’t know they need mobile websites yet, that there’s a difference between mobile and desktop web pages,” said Cade Cannon, a Shreveport native and chief technical officer for Des Moines, Iowa-based Torsion Mobile.

Cannon, an LSU-Shreveport graduate still stationed in Shreveport, spent the last year working on this problem.